Website Evaluation

Having a professional design for your store is a huge step towards fine-tuning your store for optimal conversions, but some of the best online store owners will tell you that development never stops….there is always room for improvement.

Our website evaluations are a vital service that Solid Cactus can provide to your company to answer questions that you have always had hanging over your head. We will not simply list bullet-points of general best practice but rather pages of useful information specific to your store and industry.

Our Conversion Evaluation is focused on reviewing an existing professional design to determine the following:

• Does your design fit your industry and target market?
• Is additional functionality needed to make navigation and using the store interface easier and faster?
• Can your layout be improved and modified to make vital information more prominent on your pages or to better showcase your products?
• Are there existing features that may be too hard to use that may need to be simplified?
• Is there information missing from your store that may make customers more informed of who you are and what they are buying?
• Are you providing too much information on certain pages that can still be used but instead put in a different area to be accessed only when needed?
• Is your page weight too big and keeping possible customers with slower connections from ordering from you?

Unlike our Conversion Evaluation that is focused on improving the user interface for maximum conversion rates, our Code Evaluations take a more technical stance to help identify the following:

• Is your store programmed in a way that may be counter productive to search engine indexing?
• Is java script and CSS in external files?
• Are your meta tags and descriptions properly populated to help in meta-driven search engines such as Yahoo! Shopping and MSN?
• Can your store be programmed to save you time in maintenance by making certain actions more dynamic?
• Has programming features from other developers caused redundancy within the editor and therefore is causing slow publishes?

Contact us to have our experienced consultants initiate an evaluation for you, and review it with you so that you have a full understanding of its contents. Together we can build an organized plan to implement the suggested improvements.