Yahoo! Store Marketing Features

Our marketing features are specially designed to help you sell more product. They show your visitors better product detail and help to get them to buy from your store.

Please look through the features that we offer in this section. If you don't find what you're looking for, please contact us.

AddThis.com - Social Media Networking Bookmarks for Yahoo! Store
Get the AddThis.com social media networking bookmarks button installed into your Yahoo! Store. Spread the good word about your website by using the power of social media.
Two of our most popular navigation features are packaged to save you money and increase conversions - Dynamic Cascading Menu and Recently Viewed Items.
Breadcrumbs
Breadcrumbs are search engine friendly, a navigational tool, and encourage cross-selling. Optimizing your breadcrumbs is key to successful search engine rankings. Customers have to know where they are, and search engines have to know where you are. Breadcrumbs help!
Click to Enlarge
It gives the customer a better look at your products, while keeping the customer on the item page. On each item page, customers will clearly see a graphic informing them they can get a better view of this product. When they click the product image or the graphic we have provided, a pop-up window will appear. There is also a link for them to close the window when they are done viewing the enlarged image.
Checkout Consultation and Design
Optimize your checkout process to maximize each and every visitor that comes to your shopping cart. Cart Abandonment. These two words can make an e-commerce owner's skin crawl. Customers are one click away from ordering and then something happens to make them leave. In an era of consumer fraud and web-based identity theft, the last thing you want is to have your customers thinking they have left your store to checkout at another site.
This is an upgrade for customers who purchased a Solid Cactus redesign with our Checkout Simple Migration product.
Custom Designed "Add to Cart" Button
Your order button is the most important thing on your website. Improve conversions and increase sales by having your order button stand out.
Custom Framing
If you sell products that can be framed, upsell your customers by letting them easily select and preview a frame with their order.
Custom Option Display
This feature makes product options on your site more visually appealing and easier to use for your customers.
Build confidence with your shoppers and save money at the same time with this combo pack which contains Product Reviews and Randomly Displayed Testimonials.
Dynamic Cascading Menu
Let your customers easily navigate to your subsections with this feature. Your sub-sections will be displayed in a fly-out menu. The menu will be consistent with the look of your store and makes it much easier for your customers to review sections they may be interested in instead of clicking through to see what's included in that section. It's like giving your customers an opportunity to look around the corner.
Dynamic Paging
Keep your Subsections clean with our Dynamic Paging. Our Dynamic paging dynamically creates multiple pages allowing your to display a determined (by you) number of products on a page. A sorting option that allows the customer to sort items by cost, name or view all products.
Expanding Left Navigation
Expanding Left Navigation makes shopping easier and more beneficial for site visitors by providing clear navigation and organized pagination. Based on your site's information hierarchy, this feature generates a list of sub-section links for each section of your online store.
FavIcon
Your URL is yet another opportunity to brand your site and create an easier way for your customers to revisit your site again and again. Your Yahoo! Store comes with a branded Yahoo! icon to the left of your url address but this space is begging for you to replace the area with your own branding.
Flash Sequence Banners - NEW!
The Solid Cactus "Flash Sequence Banners" feature captures your visitors' attention with attractive promotions -- an important part of any e-commerce website. User navigation controls invite interaction and promote engagement.
Holiday Countdown
Integrated directly into your Yahoo! Store, your Holiday Countdown appears as soon as the page loads, immediately grabbing attention and motivating customers to shop. As customers watch time disappear one second at a time, holiday shopping becomes top priority, and your irresistible offer gets harder and harder to ignore.
Holiday Homepages empower you the merchant to quickly update the graphics on your store for holiday promotions, special events, or just seasons of the year with no developer assistance needed after the initial implementation.
Item Page Cross Sell
Increase your average order size by cross-selling related products quickly and easily. Yahoo! Store does have a built-in cross sell feature, but it resides in the shopping cart. This means the customer has already made a buying decision and may be thinking about money before they ever see a cross sell option. Solid Cactus places its Cross Sells on the item body so the customer can see how well the products go together before price becomes a consideration.
Free Shipping Countdown
With the Free Shipping Countdown you're creating a pro-active approach to marketing your shipping savings to customers ready to purchase. Don't let your customers checkout without the opportunity to save themselves money.
Key Product Icons
Key Product Icons are a great visual way of telling your customers about changes in your product line. Regular customers to your web store are often familiar with what you offer. If you place new item or sale item tags on your inventory your customers can find what's new or cheaper more readily on your site.
LivePerson
More than 5,000 Small & Midsize Business (SMB) customers are using LivePerson's award-winning live chat and contact center solutions to improve online sales, deliver live help and manage interactions across all channels: chat, voice, email, and self-service/knowledgebase.
MAP Pricing
Many manufacturers do not allow you to advertise below certain prices. With this feature, you can sell for less and not upset your vendors.
Multiple Add to Cart
Let customers order multiple items with only one click of the order button. Make shopping faster and easier for your customers by offering your customers suggested items to purchase as an accessory to your main product.
Price Match Request
Don't lose a sale to a competitor because of a difference in price. Offer your customers the ability to price match by having this feature installed on your website.
Product Caption Tagger
Don't let visitors to your site and search engine spiders get caught in a web with no way out. Let "Product Caption Tagger" give them a helpful hand, and get you on the path to higher rankings and more revenue.
Product Info Table
Convert more visitors to buyers by displaying your vital ordering information prominently and professionally.
Product Reviews - Product Ratings
Online shoppers find peer product reviews to be very useful when making a purchase. Find out how we can incorporate this valuable tool into your store. Customer reviews are obtained two ways which are practically effortless for you as a store-owner: A review can be entered via your site, or your customer will receive an email after placing an order. Your customer will then be prompted to provide a review of the item they've purchased.
Quantity Pricing Table
The default quantity pricing layout can be confusing for online shoppers. If you offer quantity discounts, we make it simple and easy for your customers to understand.
Randomly Displayed Best Sellers
Keep your website fresh by displaying different featured products to each of your visitors. Alert new and regular customers alike to your hot products, while keeping your store looking different for frequent visitors to your web site.
Randomly Displayed Testimonials
Keep your site from getting stale by displaying different testimonials for every visitor to your site to see. Randomly Displayed Testimonials are a great way to prove the quality of service!
Recently Viewed Items
Let your customers get back to items they were interested in easily by displaying links to the items they last looked at - automatically. Recently Viewed Items from Solid Cactus use cookie technology to keep track of the products your customer views. The products are then displayed at the bottom of the page where customers can easily see and be reminded of products they like.
Related Items
Let the search engines and your customers know what products are relevant to each other - automatically. Similar products are generally grouped together and share many of the same keywords in their names. When you dynamically place links to other products in the same category at the bottom of your page you will increase the number of relative keywords, and thus increase your search engine exposure. Related Items from Solid Cactus does this automatically.
Secure Shopping Graphic
Let your customers know that your site is safe and secure with our safe shopping graphic. Download for free and install yourself, or have us install it for you - your choice. With the Secure Shopping Graphic from Solid Cactus you can show your customers that your site is secure, and so is their personal information. You want to remind them they're safe, and remind them often. You can choose from a variety of places on your site to display your Secure Shopping Graphic.
Snap Shop
Snap Shop will allow consumers to get a sneak peak at that item's information directly from the section page. If they like what they see, they can add it to the cart right from the section page. If they need more info about the item, they can navigate to the item page right from the Snap Shop interface.
Tabbed Product Info Table
You want to provide as much information to your customers as possible without cluttering up the item page. Descriptions, ingredients, directions, size charts etc. are all important but tend to drag your item page longer and longer below the fold. A Tabbed Product Info Table will clean things up.
You Save Display
Show your customers how much they have saved by shopping with you instead of your competitors. It is smart to display the retail price and compare it with your sale price. Some people cross out the retail price to avoid confusion, and then make the sale price red for effect. By displaying the difference between the sale and retail price you are displaying how much your customers will save by ordering from you instead of paying retail.
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