Farukh Shroff
General Manager, Internet Marketing Department
"It seems all of my interests and education have come together in search engine marketing. I've learned the tech aspects and I grew up in a family with small business experience."
Farukh Shroff heads up the Internet Marketing Division at Solid Cactus. He's responsible for creating new subdivisions based on trends in search marketing. "Pay per click is a core segment," says Farukh. "Other trends that had faded are now back in play based on better analytics. Email marketing is an example. It was spam and as a result didn't work very well. But now we're remarketing to the existing client base. We can now track the metrics better. We can tell how many were opened, read, came back and which value incentive appealed to the most people. SEM is a tremendously dynamic field."
Farukh says he as always into technology; he got his first computer as a 10 year-old in India. By 11 he was in a class learning DOS. His family moved to the States when he was 13. "I went to college thinking I'd become an engineer," Farukh recalls. "Problem was, I hated calculus. But I still loved computers, so I went to college and studied what was then a new field, computer/business applications. I was a networking major and got a degree in Information Sciences and Technology. At the time it was a first." Farukh also has a degree in Business. "Small business has always fascinated me. My mom had a shoe company in India. Since we've been here she's had a Curves for Women franchise, a gas station and an Indian grocery store."
Farukh went with a start-up out of college, but Solid Cactus identified him as a comer in SEM. He couldn't be happier. "I have complete freedom as to how I structure the division," says Farukh. "There are no questions here and no red tape. That makes us more flexible, more mobile and more responsive. It lets us move faster." Farukh is also happy with the atmosphere at Solid Cactus. "They trust us to do the right thing. There's no time clock here. We like to come to work. And at Solid Cactus they like the employees to shine. They don't steal the credit, they let their people stand out."
In the future Farukh has goals. He wants to be #1, at Solid Cactus and beyond. "I want to lead our division to being the best one in terms of growth and net and growth revenue," says Farukh. I want to help position Solid Cactus to become the leading search engine marketing company in the industry."
Farukh Shroff heads up the Internet Marketing Division at Solid Cactus. He's responsible for creating new subdivisions based on trends in search marketing. "Pay per click is a core segment," says Farukh. "Other trends that had faded are now back in play based on better analytics. Email marketing is an example. It was spam and as a result didn't work very well. But now we're remarketing to the existing client base. We can now track the metrics better. We can tell how many were opened, read, came back and which value incentive appealed to the most people. SEM is a tremendously dynamic field."
Farukh says he as always into technology; he got his first computer as a 10 year-old in India. By 11 he was in a class learning DOS. His family moved to the States when he was 13. "I went to college thinking I'd become an engineer," Farukh recalls. "Problem was, I hated calculus. But I still loved computers, so I went to college and studied what was then a new field, computer/business applications. I was a networking major and got a degree in Information Sciences and Technology. At the time it was a first." Farukh also has a degree in Business. "Small business has always fascinated me. My mom had a shoe company in India. Since we've been here she's had a Curves for Women franchise, a gas station and an Indian grocery store."
Farukh went with a start-up out of college, but Solid Cactus identified him as a comer in SEM. He couldn't be happier. "I have complete freedom as to how I structure the division," says Farukh. "There are no questions here and no red tape. That makes us more flexible, more mobile and more responsive. It lets us move faster." Farukh is also happy with the atmosphere at Solid Cactus. "They trust us to do the right thing. There's no time clock here. We like to come to work. And at Solid Cactus they like the employees to shine. They don't steal the credit, they let their people stand out."
In the future Farukh has goals. He wants to be #1, at Solid Cactus and beyond. "I want to lead our division to being the best one in terms of growth and net and growth revenue," says Farukh. I want to help position Solid Cactus to become the leading search engine marketing company in the industry."
