Comparison Shopping Management

Data feed management made easy. Comparison shopping engines (CSEs) are a powerful eCommerce marketing channel; over one-third of online shoppers use them to make buying decisions. There are several dozen CSEs, each with its own format and features, and delivering and managing product feeds can become cumbersome, challenging and time consuming. However, you can’t ignore these important channels and the savvy shoppers who use them. Solid Cactus offers FeedPerfect, a robust comparison shopping management tool. Still, even with this time-saving tool, not everyone has the time or know-how to dedicate to learning CSEs. That’s why Solid Cactus offers professional data feed management and optimization — with or without our comparison shopping management tool, FeedPerfect. Our well-versed CSE management team will help determine which CSEs work best for your specific products, set up your accounts and feeds, manage the day-to-day efforts, and continually review your performance and adjust strategies to make sure your campaigns are optimized for the best, most profitable results. Comparison Shopping Management

Our CSE management team will:

  • Set up feeds
  • Build relationships
  • Follow best practices
  • Research trends
  • Analyze results
  • Optimize feeds
  • Provide in-depth reporting

What are CSEs?
Savvy shoppers have always shopped around for the best price. Comparison shopping engines (CSEs) make finding deals on the Internet easier. Rather than visit store after store, CSEs allow online shoppers to compare prices, features, ratings, and other item information for similar products all from one spot. Today, there are dozens of CSEs consumers use and, while the premise of all CSE are the same, each engine has its own appeal. From a retailer standpoint, it is important to know there are different pricing structures for listing products: some are cost-per-click, while others are cost-per-action. Examples of CSEs are: Bing Shopping, The Find, PriceGrabber, NexTag, Shopping.com, Shopzilla, BuySafe, MySimon, Pronto, Google Products and Become.

Let us Create a Comparison Shopping Engine Marketing Plan Tailored to Your Store! Contact Us Today!