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A Vision of Improvement
Offering a complete array of personal protective equipment, SafetyGlasses USA, Inc. gains most business from selling name brand protective eye wear. Merely a few months after SafetyGlassesUSA.com launched, a need for improvement became evidently clear. Searching for a cutting-edge look and professional guidance, SafetyGlassesUSA.com turned to Solid Cactus to compliment their business.
"We were getting a smidgen of success, but it wasnąt enough," says founder Mike Eldridge. "We saw the Solid Cactus portfolio and we knew they were much better. Solid Cactus had the look we wanted."
SafetyGlassesUSA.com began redesign with Solid Cactus in July of 2001. Among the front-end changes were many customizations relating to their products. "Our industry requires different prices for consumer and commercial buyers," says Mike. "We had to account for that in our set-up. Solid Cactus made it happen with Multiple Pricing."
Adding navigational enhancements and improving product layout, Solid Cactus redesigned the entire store experience. From 'Customer Order' buttons, to Custom Layouts and Cascading Menus, customer satisfaction vastly improved for Safety Glasses USA Inc. "We were like a tiny house that kept adding-on until we became a mansion," says Mike. "As we progressed, we saw new options that we thought would help us and we incorporated them."
Aside from look and customer experience, another important addition came in the form of Search Engine Optimization. Making SafetyGlassesUSA.com easier to find by search engines, Solid Cactus was able to improve the company's ranking, making it the number one result for 'safety glasses' searches on Google. "And those are organic rankings without any Pay-Per Click advertising," Mike points out. "When you're on the first page of the search engines' rankings, you're going to get lots of business--and we have."
Generating dramatic, yet immediate, results, Solid Cactus services transformed Mike's one-man business into a staff of eleven. After only the first month, orders increased from 65 to 400 orders per month, even with a limited product line. Nearly doubling the size of the original site, Safety Glasses USA Inc. includes a newly-added showroom, and are now moving into a 9,000 square foot facility.
"We wanted to partner with someone knowledgeable in e-commerce who could point us in the right direction," Mike says about his relationship with Solid Cactus. "We were having limited success until we hooked-up with Solid Cactus. Now we have a rapport with them that goes beyond our business relationship."
"We were getting a smidgen of success, but it wasnąt enough," says founder Mike Eldridge. "We saw the Solid Cactus portfolio and we knew they were much better. Solid Cactus had the look we wanted."
SafetyGlassesUSA.com began redesign with Solid Cactus in July of 2001. Among the front-end changes were many customizations relating to their products. "Our industry requires different prices for consumer and commercial buyers," says Mike. "We had to account for that in our set-up. Solid Cactus made it happen with Multiple Pricing."
Adding navigational enhancements and improving product layout, Solid Cactus redesigned the entire store experience. From 'Customer Order' buttons, to Custom Layouts and Cascading Menus, customer satisfaction vastly improved for Safety Glasses USA Inc. "We were like a tiny house that kept adding-on until we became a mansion," says Mike. "As we progressed, we saw new options that we thought would help us and we incorporated them."
Aside from look and customer experience, another important addition came in the form of Search Engine Optimization. Making SafetyGlassesUSA.com easier to find by search engines, Solid Cactus was able to improve the company's ranking, making it the number one result for 'safety glasses' searches on Google. "And those are organic rankings without any Pay-Per Click advertising," Mike points out. "When you're on the first page of the search engines' rankings, you're going to get lots of business--and we have."
Gaining Helpful In-Sight
Generating dramatic, yet immediate, results, Solid Cactus services transformed Mike's one-man business into a staff of eleven. After only the first month, orders increased from 65 to 400 orders per month, even with a limited product line. Nearly doubling the size of the original site, Safety Glasses USA Inc. includes a newly-added showroom, and are now moving into a 9,000 square foot facility.
"We wanted to partner with someone knowledgeable in e-commerce who could point us in the right direction," Mike says about his relationship with Solid Cactus. "We were having limited success until we hooked-up with Solid Cactus. Now we have a rapport with them that goes beyond our business relationship."
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