Christopher Pawloski
Art Director
"The better we designers understand the best practices of web design, the better guidance we can give our programmers."
Chris Pawloski is the leader of an ever-expanding design team at Solid Cactus and while Chris is artistic, he never forgets that web sites are their most beautiful when they work for shoppers. "It's a misconception to think that design is all aesthetics," says Chris. "I believe design is the solution to a problem. We try to pinpoint problems and offer solutions. Actually, the design predicts the interactivity of the website. We want our sites to be easy for shoppers to browse and easy for them to buy. To do that, we try to give our programmers guidelines for their programming."
To help his design team, Chris keeps up with programming trends. He also works with other departments to understand the impact of innovations on design. "Design is a big aspect of good e-commerce," he says. "We try to predict the functionality of e-commerce sites based on their design. The business is constantly changing and we study those changes very carefully."
Chris has always been in the arts, but says he hated computers in high school. "Once I was on the internet though, everything changed," says Chris. "I just took my arts through the computer." In college he had committed to the arts, but not specifically the computer. "I was a multimedia major. I was interested in everything."
That interest in "everything" continued after college. Chris started a music magazine for a local record store—circulation is currently at 40,000. He also ran his own design business and did work for some big companies like Disney, Nike and Puma. Then, abruptly, he left the big city life of Philadelphia and moved---to Wilkes-Barre. "Sure I left opportunities in Philadelphia," says Chris. "But the fact is I liked Solid Cactus and I thought there were more opportunities here. I was right."
Chris started in programming at Solid Cactus, but soon moved over to design. He says he's amazed at how Solid Cactus can grow large but continue to be a personalized company. "We're large, but we still have a boutique feel where clients feel they're getting personalized attention," says Chris. "They are getting personalized attention. It's one of the great strengths of this company."
Chris also loves the attitude at Solid Cactus. "They gave me chances right away," says Chris. "I love that and so does everybody else. Everyone puts passion and effort into their positions. We're an industry leader, but everyone here wants to be a bigger leader. We do that one site at a time."
Chris Pawloski is the leader of an ever-expanding design team at Solid Cactus and while Chris is artistic, he never forgets that web sites are their most beautiful when they work for shoppers. "It's a misconception to think that design is all aesthetics," says Chris. "I believe design is the solution to a problem. We try to pinpoint problems and offer solutions. Actually, the design predicts the interactivity of the website. We want our sites to be easy for shoppers to browse and easy for them to buy. To do that, we try to give our programmers guidelines for their programming."
To help his design team, Chris keeps up with programming trends. He also works with other departments to understand the impact of innovations on design. "Design is a big aspect of good e-commerce," he says. "We try to predict the functionality of e-commerce sites based on their design. The business is constantly changing and we study those changes very carefully."
Chris has always been in the arts, but says he hated computers in high school. "Once I was on the internet though, everything changed," says Chris. "I just took my arts through the computer." In college he had committed to the arts, but not specifically the computer. "I was a multimedia major. I was interested in everything."
That interest in "everything" continued after college. Chris started a music magazine for a local record store—circulation is currently at 40,000. He also ran his own design business and did work for some big companies like Disney, Nike and Puma. Then, abruptly, he left the big city life of Philadelphia and moved---to Wilkes-Barre. "Sure I left opportunities in Philadelphia," says Chris. "But the fact is I liked Solid Cactus and I thought there were more opportunities here. I was right."
Chris started in programming at Solid Cactus, but soon moved over to design. He says he's amazed at how Solid Cactus can grow large but continue to be a personalized company. "We're large, but we still have a boutique feel where clients feel they're getting personalized attention," says Chris. "They are getting personalized attention. It's one of the great strengths of this company."
Chris also loves the attitude at Solid Cactus. "They gave me chances right away," says Chris. "I love that and so does everybody else. Everyone puts passion and effort into their positions. We're an industry leader, but everyone here wants to be a bigger leader. We do that one site at a time."
