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Sep
3
2010
AUTHOR
admin

Holiday shoppers plan for online shopping – Issue 30

More plan to go online for purchases than in stores

Holiday shoppers plan for online shopping
Best price, free shipping, and trusted seller status are the highest purchasing influences according to results of the 2010 Consumer Shopping habits survey, in order of importance. More than half of consumers plan to purchase gifts online, that’s 20 points more than those looking to shop in brick and mortar stores. 67% of consumers are more likely to choose higher value over brand recognition. Public opinion is more important than ever, with 92% of consumers reading reviews and a majority (83%) report being swayed by what they read. Shipwire’s 10 tips for surviving the holiday season say to make sure all seasonal shopping technology is in place before October. Get seasonal, start thinking about an added touch to give seasonal packaging. They also say to be prepared for “impulse buys” of the season.

Read the rest of this entry »

Sep
2
2010
AUTHOR
Eleni Konstas

Why it’s okay to “Shout Out!”

One of Twitter’s mysteries a few weeks ago was the discovery of a private, official Twitter account Twitter @shoutout. Could it be a way to send public shout outs about other accounts? Might it be another metric to rate the popularity of a tweet? There was endless possibility.
Then Twitter’s Sean Garrett revealed to The Next Web Media that Shout Out is an internal tool for employees to “give props” to one another.  The statement, actually pretty funny can be read here.
Though it didn’t turn out to be an exciting new app, I still wanted to give Twitter their own shout out. What better way to build morale and a sense of community then let employees recognize one another’s accomplishments? Rather than encouraging employees to think of their own acheivements, they draw attention to each other, building what I’ll bet is a happy workplace. Every business should aim for a happy work environment.

happy-customers-happy-employees

Happier employees are more likely he/she passes on a positive attitude to customers.

You can recognize and celebrate employee achievements without going social. Here’s a few ways you can add some “shout outs!”

  • For larger businesses, an employee newsletter can be generated with employee submissions.
  • Smaller businesses may take to just starting  a wall of achievements, maybe a pinnable corkboard, where anyone can feel free to post a shout out about a fellow co-worker.
  • Props from higher up! It’s still good to get recognition from the boss, so feel free to pin up your own “prop.”
  • Self-shout outs! Even the smallest one man operation, should take the time to pause for a moment a week and recognize something great. An idea that paid off, a positive experience with a customer or even finding time to relax during the week.

What is your favorite way show recognition for a job well done? Picture on the wall? In a Twitter stream? Post its? Gold stars?

Sep
1
2010
AUTHOR
Eric Colon

Igor throw the switch: How to use Google AdWords Campaign Experiments

Experimenting with your campaigns can help you decide on new changes

I am not sure who brought it to the table, was it Dr. Jekyll or Mr. Hyde? Maybe it was the Colonel with the candlestick but the ACE feature in Google AdWords has definitely showed both sides of my campaigns.

The ACE feature (aka AdWords Campaign Experiments) is found under the campaign tab and is a way to test, or better yet, experiment with new changes to your ad groups, keywords, placements, etc.

As we begin our experiment, please put on your safety glasses and wait for Dr. Frankenstein to leave.

Start with the first incision by going into the Campaign Settings tab and making one long incision to the bottom of the settings page. There you will find the Experiment button. Click it and it will activate Specify settings.

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Aug
31
2010
AUTHOR
Noelle Vetrosky

How to get your Yahoo! store into shape this fall

Click here to learn more!

Can you believe that August is over and September is here? The trees are just starting to change into hues of orange, red and yellow as the scent of fall is carried through the air. It’s my favorite time of the year and it should be for eCommerce store owners as well because fall means Boot Camp is here.

In the vast world of eCommerce, many Yahoo!  store owners refer to forums and various other forms of online support to answer questions and provide them with the help they need. What if there was an opportunity to actually sit face to face with eCommerce experts who could assist you with all your questions and needs? What if you could interact with other Yahoo! store owners and trade experiences? At Boot Camp, you can.

Opportunities like this don’t come along often so if you’re looking to take your store to a new level, Boot Camp is the place to do so. This year’s event is full of highly informative presentations, guest speakers and social networking that can be done without the use of a keyboard.

Don't worry, a good amount of "play" is also included during Boot Camp

On September 22-24 the Solid Cactus Technology Center in Shavertown, PA will become Boot Camp headquarters, with eCommerce owners from far and wide coming together to grow their businesses. Event partners who will be presenting include: Unbound Commerce, Google AdWords, Yahoo!/Bing, CDS Creative and the talented Solid Cactus eCommerce experts. You’ll have a chance to hear what all the big names have to say about eCommerce in one place and with the holiday season fast approaching, this is the perfect time to improve your store. Take a look at all that Boot Camp has to offer here.

Aug
30
2010
AUTHOR
Eleni Konstas

Cacti clean up highway

Orange vests, beat up gloves and trash bags in hand, it’s that time of year again. Four times a year employees clean up the adopted stretch of highway in front of the Solid Cactus Technology Center. Last Friday four of us, including myself, were new and had to go through highway safety training with the Kingston Township Police before we could receive our bright orange vests.

While there wasn’t much to pick up, barely four bags, it had me thinking. Without routine maintenance the road would become trashed, just like any eCommerce site needs routine maintenance.

Here’s a few lessons to take from the Road Clean up gang.

cactus_clean_up_gang

The clean up crew sporting orange safety vests; Eleni Konstas, Michael McGinley, Robyn Snyder, Brian Emershaw, Christopher Martin and Steven Weber.

Don’t let small things get in the way. From the bees in the safety flag bag before clean up, to the gnats surrounding one end of the road, there were lots of little distractions to overcome. Don’t let the small things get in the way of achieving what you set out to do. Whether it’s testing your check out process, cleaning up old pages, approving waiting comments on your blog or cleaning up your inbox, it all builds up before you know it. Set an appointment with yourself and don’t miss it!

cactus_clean_up_trash

Without six sets of eyes we would never have found all this "treasure!"

Get an extra pair of eyes on the job. Walking back and forth, more than one person covered the same stretch of road and the second person would typically find another piece of trash. Just getting another perspective, another angle, or brand new someone to check out your site can help. More eyes give more chances to catch the small things that you might have missed.

Learning can be fun! Safety training wasn’t hard, boring, or even difficult. We learned a littlesomething about our stretch of road and a bit of the back story of the highway. Education is a great way to keep up to date on the latest in eCommerce, even if you only make the time four times a year, or even twice a year at Boot Camp. Many thanks to Sergeant Michael Moravec of Kingston Township for taking the time to train us. Our training kept us safe, yours can keep your site safe!

With your site, you’ve adopted your own piece of the Internet highway. Take care of your site before the small things build up and you’ll be sure to avoid speed bumps.